Cde Julius Malema, the leader of the Economic Freedom Fighters (EFF), has been displaying a profile picture and a cover photo showing the message “We are ready. We are not scared.” on his Twitter account.
This article is to highlight the importance of using emotive language in social media messaging, and how it can have a profound effect on the public.
The cover photo has remained unchanged for over two years, while his profile picture has been updated with a new one after the 2018 election.
The EFF president’s social media accounts have been displaying solidarity messages with the people of Zimbabwe just a few weeks before South Africa’s 2019 general elections.
Why is Malema still displaying messages of solidarity with the people of Zimbabwe just a few weeks before the South African elections? The answer to this question can be found in his personal history.
What is Julius Malema’s message for his supporters in Zimbabwe? Is he sending a message about what he expects from them in the future?